03734nas|a2200445 i 4500 20260818170001.0 011213s2001 th u m rtt 00| a1eng d .b11841229 AIT RSPR no. SM-01-32 Denduan Kingrungpet New product capability of small and medium food manufacturers in Thailand Bangkok : Asian Institute of Technology, 2001 72 leaves Research studies project report ; no. SM-01-32 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 The differences of firms' resources and capabilities cause unequal of firm's competitive advantage in business competition. Management ability of its own resources and capabilities influences to core competence, which leads to competitive advantage as well. As a result of limited necessity determinants in competition, Thai small and medium food manufacturers, which must compete with MNCs and large domestic companies, are necessary to know and understand its own situation to adjust itself for competitive advantage in the future. In-depth interviews are conducted in eleven companies. The interviews' results show that new product capability of the firms can be divided into three groups. First, they use R&D to be main strategy. Second, they use R&D as competitive tool and the last group does not concern with product R&D. There are five factors that influence on new product capability of the firms. First, entrepreneur will determine direction of product development and provide resources for R&D researcher. Second, researcher capability drives progress and increases product criterion for the company. Third, economic situation will attract the firms in developing new product when it is good. Fourth, supplier gives an advice and provides material and equipment for R&D experiment. The last is government regulation. The firms have to plan perfectly before developing a new product as new product register must spend time on approve. From the in.terviews, core competence of small and medium food manufacturers in Thailand is not found. Small business Thailand Food industry and trade Thailand Igel, Barbara, Chairperson Lee, Sang-kon, Examination Committee Bechter, Clemens, Examination Committee Asian Institute of Technology. Research studies project report ; no. SM-01-32 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B07192 .b11841229 mnait u 240617 0 011213 m a u 0 mnait mnait mnarc mnarc 20 22 40 Barcode : 30050120993109 CREATED : 2001-12-13 RECORD # : i12264623 LPATRON : 1016923 LCHKIN : 2006-03-02 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 4 TOT RENEW : 2 Barcode : 30050120611370 CREATED : 2012-10-10 RECORD # : i12703126 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160083795 CREATED : 2016-04-05 RECORD # : i12970682 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050121071194 CREATED : 2023-06-26 RECORD # : i13453531 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 80910 80910 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no. SM-01-32 30050120993109 2026-08-18 17:00:01 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-01-32 30050120611370 2026-08-18 17:00:01 3 2026-08-18 22 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-01-32 30050160083795 2026-08-18 17:00:01 1 2026-08-18 40 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no. SM-01-32 30050121071194 2026-08-18 17:00:01 2 2026-08-18 20