Scott, David Meerman <br/><br/>
The new rules of marketing and PR :  how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly 

 - Hoboken, N.J. :  John Wiley,  2007 
 - 287 p. 
<br/><br/><label>ISBN: </label>9780470379288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Public relations
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / S393