00689nam a2200217 a 4500 20260818170007.0 090620s2007 us r 001|0 eng | 9780470379288 .b12055244 HF5415.1265 S393 Scott, David Meerman The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly Hoboken, N.J. : John Wiley, 2007 287 p. Internet marketing Public relations .b12055244 mngc n 200516 0 090620 m a n 4 80945 80945