TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly
SN  - 9780470379288
AV  - HF5415.1265 S393
PY  - 2007///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Internet marketing
KW  - Public relations
ER  -