03582nas|a2200481 i 4500 20260818170553.0 011212s2001 th u m rtt 00| a1eng d .b11841175 AIT RSPR no. SM-01-12 Shrestha, Dipesh Bahadur Online hotel booking via mobile devices : a case study of Phuket.com Bangkok : Asian Institute of Technology, 2001 78 leaves Research studies project report ; no. SM-01-12 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 Mobile business is an area of the telecommunication sector with perhaps the greatest potential for growth. Reasons for this include the ever-increasing number of mobile phone users. Another reason is the high level of acceptance of electronic services promoted by the Internet. Customers now want to access these services from mobile devices so that they can take advantage of them anytime and from anywhere in the world. The travel industry could be the one of the industries, which will benefit the most from mobile business. As travel increases, so does the demand for hospitality services, hotel accommodations, conference facilities, and restaurants. Thus, the requirement to remain connected and perform tasks while travelling, regardless of time and place are becoming increasingly important. Therefore, the purpose of this study is to structure, design and implement a mobile website for the existing dot com company, Phuket.com, to create additional value of its internet investment by providing access to its services through mobile handsets. Hotels Reservation systems Thailand Phuket Mobile communication systems Thailand Phuket Bechter, Clemens, Chairperson Lee, Sang-kon, Examination Committee Batanov, Dentcho N., Examination Committee The German Academic Exchange Service (DAAD), Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-01-12 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B07146 .b11841175 mnait u 240614 0 011212 m a u 0 mnait mnait mnarc mnarc mnarc 20 22 40 Barcode : 30050120924781 CREATED : 2001-12-12 RECORD # : i12264520 LPATRON : 1013123 LCHKIN : 2002-10-06 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120906432 CREATED : 2001-12-12 RECORD # : i12264532 LPATRON : 1013880 LCHKIN : 2002-04-12 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 4 TOT RENEW : 1 Barcode : 30050120611586 CREATED : 2012-09-10 RECORD # : i12700721 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160083993 CREATED : 2016-04-05 RECORD # : i1297044x LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120909857 CREATED : 2020-02-15 RECORD # : i13260534 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 83180 83180 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no. SM-01-12 30050120924781 2026-08-18 17:05:53 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no. SM-01-12 30050120906432 2026-08-18 17:05:53 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-01-12 30050120611586 2026-08-18 17:05:53 3 2026-08-18 22 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-01-12 30050160083993 2026-08-18 17:05:53 1 2026-08-18 40 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-01-12 30050120909857 2026-08-18 17:05:53 4 2026-08-18 20