04089nas|a2200481 i 4500 20260818171038.0 111100s2000 th uu m rtt 00| a1eng d .b11814780 AIT RSPR no. SM-00-92 Tran Van Duc An overall strategy of web service provider : case study of Vitico Bangkok : Asian Institute of Technology, 2000 58 leaves Research studies project report ; no. SM-00-92 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 This study attempted to identify segments in Web Development market in Ho Chi Minh city and to select taget segments for VITICO. Based on this, an overall strategy, including an internally consistent combination of value-base strategy, generic strategy, and investment strategy, was defined. At first, the study examined the basic factors relating to market segmentation. For avoiding disconnection from specific customer needs, the customer segmentation was mainly based on their benefits sought and purchasing interests before being more segmented by demographic. It was found that in long term VITICO should taget Commerce Systems segment and also pay attention to Networked System segment in high profitable cases, but in short term VITICO should also serve the first-time, high potential prostpects in Basic Web segment. For the future success VITICO should set up the suitable values and consider the customers's needs/ wants/ preferences as the root for every decisions and operations. In addition to this, VITICO should choose a high level of Web Development service differentiation to gain a competitive advantage in market targets, especially in Commerce Systems market with the high requirement of professional level and multi - supportting services. It is also necessary to develop the innovation jointly with another company, which has capability in traditional audience development techniques, in the form of strategic alliance. Internet service providers Vietnam Bechter, Clemens, Chairperson Tocquer, Gerard A., Examination Committee Truong, Quang, Examination Committee The Government of Switzerland Swiss Development Cooperation (SDC), Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-00-92 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B07082 .b11814780 mnait u 240611 0 001027 m a u 3 mnait mnait mnarc mnarc mnarc mnarc 20 40 Barcode : 30050120669501 CREATED : 2000-11-11 RECORD # : i12225940 LPATRON : 1017360 LCHKIN : 2008-03-02 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 2 TOT RENEW : 1 Barcode : 30050120669493 CREATED : 2000-11-11 RECORD # : i12225952 LPATRON : 1020515 LCHKIN : 2009-08-17 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 4 TOT RENEW : 0 Barcode : 30050160084884 CREATED : 2016-04-29 RECORD # : i12967774 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120922983 CREATED : 2019-12-19 RECORD # : i13242453 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120909394 CREATED : 2020-03-16 RECORD # : i13267632 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120987705 CREATED : 2020-09-04 RECORD # : i13268910 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 84840 84840 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-00-92 30050120669501 2026-08-18 17:10:38 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-00-92 30050120669493 2026-08-18 17:10:38 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-00-92 30050160084884 2026-08-18 17:10:38 1 2026-08-18 40 0 0 0 0 MAIN MAIN mnarc 2026-08-18 50.00 0 AIT RSPR no. SM-00-92 30050120922983 2026-08-18 17:10:38 3 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-00-92 30050120909394 2026-08-18 17:10:38 4 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-00-92 30050120987705 2026-08-18 17:10:38 5 2026-08-18 20