03969nas a2200445 a 4500 20260817163423.0 070817s2006 th uu|m rtt 0| a1eng d .b12019021 AIT RSPR no.SM-06-07 Hoang Thi Kim Dung Assessement of guest satisfaction at Hanoi Daewoo Hotel in Vietnam Pathum Thani, Thailand : Asian Institute of Technology, 2006 74 leaves : ill. Research studies project report ; no. SM-06-07 A research study submitted in partial fulfilment of the requirements for the Master degree of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2006 According to the World's Best 2005 list released by the world's leading US Travel and Leisure magazine, Hanoi is valued as one of the 5 best tourist cities in Asia. Visitors to Hanoi have increased dramatically. In order to adapt with this trend, the accommodation business in Hanoi has developed very fast. Five years ago, Hanoi had only 311 hotels and guesthouses offering a total of 9,207 rooms. The number of hotels and guesthouses has now increased to 427 with 12,500 rooms, of which have 179 hotels with 8,722 rooms having a consistent occupancy rate of more than 70 percent. The hotel market in Hanoi is in the high competitive and developing period. Reducing price has no longer been viewed as just one way of gaining competitive advantage. Hence, Hanoi Daewoo Hotel perceived service quality and customer satisfaction as competitive weapon. First, this research is carried out to study the hotel management and staff views on the role of service quality in the development of the hotel, and the condition of the current service quality at the hotel. Second, to measure perception of the hotel management and staff on service quality level and the importance of service quality at the hotel. Third, this research study also measures guests' satisfaction and assessments on importance level of service quality at the Daewoo hotel. The fourth, design an instrument for service quality measurement at Hanoi Daewoo Hotel based on the service cycle of hotel industry was also carried out. Findings analysis showed some differences between the hotel management and guests' assessments on service quality at the hotel and its importance level. For conclusion, the research proposed some recommendations for bridge above differences Hotels Evaluation Vietnam Hanoi Daewoo Hotel Evaluation Do, Ba Khang, Chairperson Sununta Siengthai, Examination Committee Singha Chiamsiri, Examination Committee Daewoo Corporation, Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-06-07 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B10688 .b12019021 mnait u 240905 0 070817 m a u 0 mnait mnait mnarc mnarc 20 40 Barcode : 30050120661540 CREATED : 2007-08-17 RECORD # : i12535345 LPATRON : 1028717 LCHKIN : 2019-05-10 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 1 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120377881 CREATED : 2016-05-27 RECORD # : i12999416 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120998892 CREATED : 2020-05-25 RECORD # : i13272494 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120661565 CREATED : 2024-04-29 RECORD # : i1349594x LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 8735 8735 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.SM-06-07 30050120661540 2026-08-17 16:34:23 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-06-07 30050120377881 2026-08-17 16:34:23 1 2026-08-17 40 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no.SM-06-07 30050120998892 2026-08-17 16:34:23 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-06-07 30050120661565 2026-08-17 16:34:23 3 2026-08-17 20