03746nas a2200457 a 4500 20260817163429.0 211015s2021 th uu m rtt 0| a1eng .b12374179 AIT RSPR no.SM-21-10 Thapa, Achal Shamsher Assessing consumer perceptions of packaging on fast-moving-consumer-goods brands in Kathmandu, Nepal 67 leaves : ill. Research studies project report ; no. SM-21-10 A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2021 Packaging is a coordinated system for producing goods for warehousing, logistics, transportation, sale, and end use. Packaging protects, preserves, transports, informs, and sells. Package draws consumers' attention to a specific brand, improves its image, and influences consumer perceptions of the product. This study is a survey-based research project which focuses on packaging changes, which have become a critical issue in every organization and its products. In context to Nepal, packaging change was a rare practice but with increasing globalisation, organisations have started adopting various policies regarding packaging change. The research seeks to identify the connection between the packaging and the brand image. As a result, there is only little research that has been conducted on this topic to date. In some ways, this research is exploratory in nature because the goal is to discover how both verbal and visual packaging elements influence the product's brand image. This study included 255 respondents, with responses collected online. Statistical tools are used to analyse the data, and various hypotheses are tested to determine their significance. Descriptive and inferential analysis are used to analyse data. From the analysis, it was inferred that attributes such as product information, manufacturers information, price, colors and visuals and material used has a positive effect on consumer perception towards brand image where shape and size of packaging dose not. Consumer goods Packaging Packaging Nepal Kathmandu Brand name products Packaging Ransom, Lakeesha K., Chairperson Vimolwan Yukongdi, Examination Committee Zimmermann, Willi, Examination Committee Asian Institute of Technology Fellowship, Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-21-10 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B15055 .b12374179 mnait m 240418 0 211015 m a m 0 mnait mnait mnarc mnarc 67 20 40 Barcode : - CREATED : 2021-10-21 RECORD # : i1335307x LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050121073208 CREATED : 2023-04-20 RECORD # : i13444104 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050121073190 CREATED : 2023-04-20 RECORD # : i13444116 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050211012751 CREATED : 2023-08-08 RECORD # : i1345819x LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 8763 8763 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-21-10 2026-08-17 16:34:29 2026-08-17 67 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.SM-21-10 30050121073208 2026-08-17 16:34:29 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.SM-21-10 30050121073190 2026-08-17 16:34:29 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-21-10 30050211012751 2026-08-17 16:34:29 1 2026-08-17 40