TY  - SER
AU  - Thapa,Achal Shamsher
AU  - Ransom,Lakeesha K.
AU  - Vimolwan Yukongdi,
AU  - Zimmermann,Willi
ED  - Asian Institute of Technology Fellowship,
TI  - Assessing consumer perceptions of packaging on fast-moving-consumer-goods brands in Kathmandu, Nepal
T2  - Research studies project report
KW  - Consumer goods
KW  - Packaging
KW  - Nepal
KW  - Kathmandu
KW  - Brand name products
N1  - A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration; Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2021
N2  - Packaging is a coordinated system for producing goods for warehousing, logistics,  transportation, sale, and end use. Packaging protects, preserves, transports, informs, and  sells. Package draws consumers' attention to a specific brand, improves its image, and  influences consumer perceptions of the product. This study is a survey-based research  project which focuses on packaging changes, which have become a critical issue in every  organization and its products. In context to Nepal, packaging change was a rare practice  but with increasing globalisation, organisations have started adopting various policies  regarding packaging change.  The research seeks to identify the connection between the packaging and the brand image.  As a result, there is only little research that has been conducted on this topic to date. In  some ways, this research is exploratory in nature because the goal is to discover how both  verbal and visual packaging elements influence the product's brand image. This study  included 255 respondents, with responses collected online. Statistical tools are used to  analyse the data, and various hypotheses are tested to determine their significance. Descriptive and inferential analysis are used to analyse data. From the analysis, it was  inferred that attributes such as product information, manufacturers information, price,  colors and visuals and material used has a positive effect on consumer perception towards  brand image where shape and size of packaging dose not.
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B15055
ER  -