04260nas a2200457 a 4500 20260817163431.0 070817s2006 th uu|m rtt 0| a1eng d .b12019112 AIT RSPR no.SM-06-16 Siripetch Baljai Assessing ERP strategic development to optimize business value of companies in Thailand Pathum Thani, Thailand : Asian Institute of Technology, 2006 59 leaves Research studies project report ; no. SM-06-16 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2006 Enterprise Resource Planning (ERP) systems arc becoming a necessary tool for firms to exploit its distinct capabilities in order to survive in this highly competitive business environment. Many large firms deployed ERP systems and hoped to gain the benefits such as standardization of data and business processes, better inventory management, increased customer service and responsiveness enhancing the efficient supply chain management, as well as effective decisionmaking process. Nonetheless, ERP systems can be complex, expensive and difficult to implement. Many firms have still failed to realize the ERP benefits. This study adapts the case research methodology to examine and understand the ERP adoption of two large companies operating in Thai context: one is the multinational firm, second is the Thai firm, which have implemented ERP systems in the past two years. The data collection was conducted through in-depthinterviews with ERP project managers and questionnaire surveys with ERP project team, divisional managers, and key-users in logistics area, who have been involved in ERP project in order to determine the reasons why companies chose to adopt ERP systems, assess the benefits derived from the ERP adoption, discover strategic gaps as well as problems and barriers of companies in realizing the ERP benefits. The empirical evidence confirms a number of benefits derived from ERP systems and present a higher realization the ERP benefits in the multinational firm than Thai firm. This is due to a lower level of ERP problems and barriers, extensively used ERP systems throughout the organization, and more experience in the enterprise wide systems as well as the better implementation approach. Then, the recommendations for successful realization of ERP benefits are proposed. Finally, the study highlights areas where further research is needed in the field of ERP systems implementation Personnel management Evaluation Information resources management Evaluation Business logistics Data processing Evaluation Donyaprueth Krairit, Chairperson Do, Ba Khang, Examination Committee Singha Chiamsiri, Examination Committee Royal Thai Government Fellowship, Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-06-16 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B10738 .b12019112 mnait u 240912 0 070817 m a u 0 mnait mnait mnarc mnarc 20 40 Barcode : 30050120997944 CREATED : 2007-08-17 RECORD # : i12535588 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120663801 CREATED : 2007-08-17 RECORD # : i1253559x LPATRON : 1021571 LCHKIN : 2010-07-09 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 1 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120377790 CREATED : 2016-05-27 RECORD # : i12999635 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120663827 CREATED : 2024-04-30 RECORD # : i13496189 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 8774 8774 0 0 0 0 MAIN MAIN mnait 2026-08-17 10.00 0 AIT RSPR no.SM-06-16 30050120997944 2026-08-17 16:34:31 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 10.00 0 AIT RSPR no.SM-06-16 30050120663801 2026-08-17 16:34:31 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-06-16 30050120377790 2026-08-17 16:34:31 1 2026-08-17 40 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-06-16 30050120663827 2026-08-17 16:34:31 3 2026-08-17 20