03203nas a2200445 a 4500 20260817163447.0 211015s2021 th uu m rtt 0| a1eng .b12374520 AIT RSPR no.SM-21-22 Jonchhe, Kaustubh Assessing the factors affecting SMEs' adoption of e-commerce in Kathmandu, Nepal 82 p. : ill. Research studies project report ; no. SM-21-22 A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2021 Purpose- The purpose of this study is to analyze the factors that affect SMEs in Kathmandu, Nepal to adopt ecommerce in their business. Methodology- Questionnaires were distributed amongst the SMEs based in Kathmandu valley via Google forms. A total of 170 responds was collected, out of which 3 respondents were dropped because they had not adopted ecommerce yet. A series of analysis and test were run on this data. Findings- Results from the data showed positive outcomes for all the independent variables relative advantage, competitive pressure, IT readiness, organizational performance and perceived usefulness being a factor for adopting ecommerce. However, the findings also showed that there was no link between the moderating variable and independent variable. Implications- The study suggests the owners, or the managers of SMEs based in Nepal the benefits of adopting ecommerce. Similarly, the study also suggests that managers and owners should educate the employees about the techniques to use ecommerce in their platform. Small business Nepal Kathmandu Electronic commerce Nepal Kathmandu Ransom, Lakeesha K., Chairperson Badir, Yuosre, Examination Committee Kumar, Prashant, Examination Committee Asian Institute of Technology, Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-21-22 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B15067 .b12374520 mnait m 240418 0 211015 m a m 0 mnait mnait mnarc mnarc 67 20 40 Barcode : - CREATED : 2021-10-21 RECORD # : i13353196 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050121073141 CREATED : 2023-04-20 RECORD # : i13444189 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 1 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050121073133 CREATED : 2023-04-20 RECORD # : i13444190 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 1 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050211013320 CREATED : 2023-08-08 RECORD # : i13458310 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 8847 8847 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-21-22 2026-08-17 16:34:47 2026-08-17 67 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.SM-21-22 30050121073141 2026-08-17 16:34:47 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.SM-21-22 30050121073133 2026-08-17 16:34:47 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-21-22 30050211013320 2026-08-17 16:34:47 1 2026-08-17 40