TY  - SER
AU  - Jonchhe,Kaustubh
AU  - Ransom,Lakeesha K.
AU  - Badir,Yuosre
AU  - Kumar,Prashant
ED  - Asian Institute of Technology,
TI  - Assessing the factors affecting SMEs' adoption of e-commerce in Kathmandu, Nepal
T2  - Research studies project report
KW  - Small business
KW  - Nepal
KW  - Kathmandu
KW  - Electronic commerce
N1  - A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration; Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2021
N2  - Purpose- The purpose of this study is to analyze the factors that affect SMEs in Kathmandu, Nepal  to adopt ecommerce in their business.  Methodology- Questionnaires were distributed amongst the SMEs based in Kathmandu valley via  Google forms. A total of 170 responds was collected, out of which 3 respondents were dropped  because they had not adopted ecommerce yet. A series of analysis and test were run on this data. Findings- Results from the data showed positive outcomes for all the independent variables  relative advantage, competitive pressure, IT readiness, organizational performance and perceived  usefulness being a factor for adopting ecommerce. However, the findings also showed that there  was no link between the moderating variable and independent variable. Implications- The study suggests the owners, or the managers of SMEs based in Nepal the benefits  of adopting ecommerce. Similarly, the study also suggests that managers and owners should  educate the employees about the techniques to use ecommerce in their platform.
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B15067
ER  -