03029nas|a2200421 i 4500 20260817163657.0 151295s1995 th uu m rtt 00| a1ng d .b10099384 AIT RSPR no. SM-95-51 Ta Tri Nhan Assessment of the demand for consultancy services in Hochiminh city Bangkok : Asian Institute of Technology, 1995 64 leaves : ill. Research studies project report ; no. SM-95-51 A research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration. Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995 Doing business in Vietnam today is not as easy as in the past. Fierce competition has exposed companies to many complex problems whose solution requires a wide diversity of skills and knowledge. However, most present consulting firms have turned their backs to the domestic company clients. This leaves an opportunity for the Hochiminh city University of Technology to enter the consultancy market, whose demand side will be investigated thoroughly in this study. This research examines current and future difficulties facing companies. A model is derived to help consultants in diagnose 11sickness11 of a company. This study also investigates the specific demands in each type of consultancy services: the productiontechnology service, the information service and the business & management service. There are two statistical functions delineating the relationship between some characteristics of company and its intentions to buy the production services and the information services. Last but not least, a marketing strategy to enter the market is proposed to H. U. T. Consulting firms Vietnam Ho Chi Minh Bumbacher, Urs, Chairperson Igel, Barbara, Examination Committee Dang, Giap Van, Examination committee Govermnent of Switzerland, Scholarship donor Asian Institute of Technology. Research studies project report ; no. SM-95-51 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B15535 .b10099384 mnait y 240411 1 951215 m a y 0 mnait mnait mnarc 20 22 40 Barcode : 30050120992234 CREATED : 1995-12-15 RECORD # : i11705012 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120598155 CREATED : 2012-11-14 RECORD # : i12715633 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160103973 CREATED : 2016-04-22 RECORD # : i12950002 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 9419 9419 0 0 0 0 MAIN MAIN mnait 2026-08-17 10.00 0 AIT RSPR no. SM-95-51 30050120992234 2026-08-17 16:36:57 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no. SM-95-51 30050120598155 2026-08-17 16:36:57 3 2026-08-17 22 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no. SM-95-51 30050160103973 2026-08-17 16:36:57 2026-08-17 40