03665nas a2200481 a 4500 20260817163700.0 190816s20179999th au martm 0| a1eng d .b12325582 AIT Thesis no.AB-17-08 Panus Danpitakkul An assessment of the factors affecting the decision of tourists to buy food souvenirs : a case study of Sai Yok Noi Waterfall, Kanchanaburi Pathum Thani, Thailand : Asian Institute of Technology, 2017 67 leaves : ill. +1 online resource Thesis ; no. AB-17-08 A thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management Thesis (M. Am.) - Asian Institute of Technology, 2017 Food souvenir is a valuable part of trip experience for a tourist. However, there is no available information about this products and behavior of tourists within this area of Sai Yok Noi Waterfall. This research was carried out in this area to fulfil this gap. After field survey, interview and data collection, 150 Thai tourists and 50 foreign tourists were interviewed. Most Thai of the tourists came from location near this destination, and most foreign tourists came from European countries. The statistical analysis revealed that the buying-behavior was different between Thai and foreign tourists. Moreover, the marketing mix factors affecting buying-behavior showed significantly difference within nationality and income categories, but not age group. The result of satisfaction opinion also suggested that food cleanliness and hygiene, product feature, reasonable price with suitable quality and eco-friendly nature were the main factors that to be considered for developing the future development and marketing plan of this destination. Moreover, Thai tourists were a main buyer in this destination over time; therefore, study of the behavioral use of internet, online platform, and social media is required for assessing the appropriate marketing communication channel in future. Tourism Thailand Kanchanaburi Decision making Souvenirs (Keepsakes) Thailand Kanchanaburi Consumer Behavior Datta, Avishek, Chairperson Kuwornu, John K. M., Examination Committee Anal, Anil Kumar, Examination Committee (Thailand) HM Queen, Scholarship Donor Asian Institute of Technology. Thesis ; no. AB-17-08 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B21641 .b12325582 mnait a 241105 0 190816 m a a 3 000:001:PDF:b1232558:004284:0:0:0:0:0:0 Click to view Abstract n mnait mnait mnarc mnarc 20 61 71 Barcode : 30050120956031 CREATED : 2019-08-16 RECORD # : i13212369 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120956007 CREATED : 2019-08-16 RECORD # : i13212370 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 1 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : - CREATED : 2024-10-16 RECORD # : i13517399 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : - CREATED : 2024-04-11 RECORD # : i13519797 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 9433 9433 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Thesis no.AB-17-08 30050120956031 2026-08-17 16:37:01 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Thesis no.AB-17-08 30050120956007 2026-08-17 16:37:01 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Thesis no.AB-17-08 2026-08-17 16:37:01 1 2026-08-17 61 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Thesis no.AB-17-08 2026-08-17 16:37:01 1 2026-08-17 71