<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>03111nas|a2200421 i 4500</leader>
  <controlfield tag="005">20260817163730.0</controlfield>
  <controlfield tag="008">020510s2001    th  uzm rtt  00|  a1eng d</controlfield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">.b1185375x</subfield>
  </datafield>
  <datafield tag="099" ind1=" " ind2="9">
    <subfield code="a">AIT Thesis no. IM-01-08</subfield>
  </datafield>
  <datafield tag="100" ind1="0" ind2=" ">
    <subfield code="a">Siti Nurjayanti</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Assessment of Web commerce-interface design using self-organizing maps</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Bangkok :</subfield>
    <subfield code="b">Asian Institute of Technology,</subfield>
    <subfield code="c">2001</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">109 p.</subfield>
  </datafield>
  <datafield tag="490" ind1="1" ind2=" ">
    <subfield code="a">Thesis ;</subfield>
    <subfield code="v">no. IM-01-08</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science, School of Advanced Technologies</subfield>
  </datafield>
  <datafield tag="502" ind1=" " ind2=" ">
    <subfield code="a">Thesis (M.Sc.) - Asian Institute of Technology, 2001</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">Despite the rapid development of the Web as a tool for business, some problems have arisen in accessing the Web. At first impression, the web interface should be well designed based on user needs in order to access effectively and conveniently. Little research has been done on web assessment, especially on web design. There exists a need to develop new approaches to evaluate the Web. Using Self Organizing Map (SOM), is carried out to group Webs, specifically agricultural commerce Web sites according to design similarity. Input data consists of user evaluation produced from a survey of one hundred respondents using nine criteria on web design. The criteria are ease of use, currency, presentation, navigation, assistance, security, page loading, accuracy, and content. The SOM was run with varying parameters to obtain an optimal map and to study the effect of the parameters. The techniques of Web clustering and interpretation of the maps are described in detail. The results illustrate that selected webs are typically user friendly. About 20%-30% of the webs satisfy user needs. Improvements are still needed in some elements, i.e. currency, accuracy, navigation, security, and assistance. </subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="0">
    <subfield code="a">Self-organizing maps</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="0">
    <subfield code="a">Electronic commerce</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="0">
    <subfield code="a">Web sites</subfield>
    <subfield code="x">Design</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Sadananda, Ramakoti,</subfield>
    <subfield code="e">Chairperson</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Batanov, Dentcho N.,</subfield>
    <subfield code="e">Examination Committee</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Tripathi, Nitin Kumar,</subfield>
    <subfield code="e">Examination Committee</subfield>
  </datafield>
  <datafield tag="810" ind1="2" ind2=" ">
    <subfield code="a">Asian Institute of Technology.</subfield>
    <subfield code="t">Thesis ;</subfield>
    <subfield code="v">no. IM-01-08</subfield>
  </datafield>
  <datafield tag="856" ind1=" " ind2=" ">
    <subfield code="3">Full-Text</subfield>
    <subfield code="u">http://203.159.5.9/ait-thesis/detail.php?q=B08569</subfield>
  </datafield>
  <datafield tag="907" ind1=" " ind2=" ">
    <subfield code="a">.b1185375x</subfield>
    <subfield code="b">mnait</subfield>
    <subfield code="c">u</subfield>
  </datafield>
  <datafield tag="902" ind1=" " ind2=" ">
    <subfield code="a">240329</subfield>
  </datafield>
  <datafield tag="998" ind1=" " ind2=" ">
    <subfield code="b">0</subfield>
    <subfield code="c">020510</subfield>
    <subfield code="d">m</subfield>
    <subfield code="e">a  </subfield>
    <subfield code="f">u</subfield>
    <subfield code="g">0</subfield>
  </datafield>
  <datafield tag="945" ind1=" " ind2=" ">
    <subfield code="l">mnait</subfield>
  </datafield>
  <datafield tag="945" ind1=" " ind2=" ">
    <subfield code="l">mnait</subfield>
  </datafield>
  <datafield tag="945" ind1=" " ind2=" ">
    <subfield code="l">mnarc</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">20</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">40</subfield>
  </datafield>
  <datafield tag="909" ind1=" " ind2=" ">
    <subfield code="a">Barcode : 30050120701676</subfield>
    <subfield code="b">CREATED : 2002-10-05</subfield>
    <subfield code="c">RECORD # : i12280823</subfield>
    <subfield code="d">LPATRON : 1016560</subfield>
    <subfield code="e">LCHKIN : 2005-08-05</subfield>
    <subfield code="f"># RENEWALS : 0</subfield>
    <subfield code="g"># OVERDUE : 0</subfield>
    <subfield code="h">IUSE3 : 0</subfield>
    <subfield code="i">TOT CHKOUT : 2</subfield>
    <subfield code="j">TOT RENEW : 0</subfield>
  </datafield>
  <datafield tag="909" ind1=" " ind2=" ">
    <subfield code="a">Barcode : 30050120701668</subfield>
    <subfield code="b">CREATED : 2002-10-05</subfield>
    <subfield code="c">RECORD # : i12280835</subfield>
    <subfield code="d">LPATRON : 1016159</subfield>
    <subfield code="e">LCHKIN : 2004-05-07</subfield>
    <subfield code="f"># RENEWALS : 0</subfield>
    <subfield code="g"># OVERDUE : 0</subfield>
    <subfield code="h">IUSE3 : 0</subfield>
    <subfield code="i">TOT CHKOUT : 1</subfield>
    <subfield code="j">TOT RENEW : 0</subfield>
  </datafield>
  <datafield tag="909" ind1=" " ind2=" ">
    <subfield code="a">Barcode : 30050160073648</subfield>
    <subfield code="b">CREATED : 2016-04-26</subfield>
    <subfield code="c">RECORD # : i12953179</subfield>
    <subfield code="d">LPATRON : 0</subfield>
    <subfield code="e">LCHKIN : -</subfield>
    <subfield code="f"># RENEWALS : 0</subfield>
    <subfield code="g"># OVERDUE : 0</subfield>
    <subfield code="h">IUSE3 : 0</subfield>
    <subfield code="i">TOT CHKOUT : 0</subfield>
    <subfield code="j">TOT RENEW : 0</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">9561</subfield>
    <subfield code="d">9561</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">mnait</subfield>
    <subfield code="d">2026-08-17</subfield>
    <subfield code="g">50.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">AIT Thesis no. IM-01-08</subfield>
    <subfield code="p">30050120701676</subfield>
    <subfield code="r">2026-08-17 16:37:30</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2026-08-17</subfield>
    <subfield code="y">20</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">mnait</subfield>
    <subfield code="d">2026-08-17</subfield>
    <subfield code="g">50.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">AIT Thesis no. IM-01-08</subfield>
    <subfield code="p">30050120701668</subfield>
    <subfield code="r">2026-08-17 16:37:30</subfield>
    <subfield code="t">2</subfield>
    <subfield code="w">2026-08-17</subfield>
    <subfield code="y">20</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">mnarc</subfield>
    <subfield code="d">2026-08-17</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">AIT Thesis no. IM-01-08</subfield>
    <subfield code="p">30050160073648</subfield>
    <subfield code="r">2026-08-17 16:37:30</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2026-08-17</subfield>
    <subfield code="y">40</subfield>
  </datafield>
</record>
