Wongsakarn Inthapibool creator Levermore, Roger Chairperson Badir, Yuosre F. M. Examination Committee Ransom, Lakeesha K. Examination committee His Majesty the King{u2019}s scholarship (Thailand) Scholarship Donor text series technical report th Pathum Thani, Thailand Asian Institute of Technology 2020 2022 continuing eng 10 leaves : ill. Punica publish has been in comic business for more than a decade. As Punica is owning various quality contents, the CEO wants to diversify the product. With CEO passion to boardgame, Punica is aiming to make boardgames from its own content. At the time, boardgame market has been growing rapidly which is a good sign. This intern project aims to gain customer insight from boardgame consumer in Thailand in different target group. The main data collection is qualitative interview with target group supported by outsourced data from existing boardgame developer in the market. The result shows some useful insight that could answer some questions such as 2Which group of customers are price sensitive3 and 2What boardgame features should be avoid for certain customer group3. At the end, the author provides a couple of advices to generate revenue in the future. An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Business Administration Intern Project (M.B.A.) - Asian Institute of Technology, 2020 Board games Marketing Asian Institute of Technology. http://203.159.5.9/ait-thesis/detail.php?q=B19755 http://203.159.5.9/ait-thesis/detail.php?q=B19755 230810 20260818175152.0