02122nas a2200301 a 450000500170000000800410001703500150005809900310007310000270010424500370013126000670016830000220023549000320025750001540028950200660044352008670050965000270137670000350140370000480143870000480148671000760153481000640161085600650167490700250173990200110176499800280177599900170180320260818175152.0230810s2022    th uu m rtt   0|  a1eng d  a.b12410883 9aAIT Intern Proj. no.SM-20-0 aWongsakarn Inthapibool10aPunica boardgame market research  aPathum Thani, Thailand :bAsian Institute of Technology,c2020  a10 leaves :bill.1 aIntern Project;vno. SM-20-  aAn Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Business Administration  aIntern Project (M.B.A.) - Asian Institute of Technology, 2020  aPunica publish has been in comic business for more than a decade. As Punica is owning various quality contents, the CEO wants to diversify the product. With CEO passion to boardgame, Punica is aiming to make boardgames from its own content. At the time, boardgame market has been growing rapidly which is a good sign. This intern project aims to gain customer insight from boardgame consumer in Thailand in different target group. The main data collection is qualitative interview with target group supported by outsourced data from existing boardgame developer in the market. The result shows some useful insight that could answer some questions such as 2Which group of customers are price sensitive3 and 2What boardgame features should be avoid for certain customer group3. At the end, the author provides a couple of advices to generate revenue in the future. 0aBoard gamesxMarketing1 aLevermore, Roger,eChairperson1 aBadir, Yuosre F. M.,eExamination Committee1 aRansom, Lakeesha K.,eExamination committee2 aHis Majesty the King{u2019}s scholarship (Thailand),eScholarship Donor2 aAsian Institute of Technology.tIntern Project;vno. SM-20-403Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B19755  a.b12410883bmnaitcm  a250421  b0c230810dmea  fmg0  c96280d96280