03154nas a2200409 a 4500 20260817163820.0 090123s2007 th uu|m rtt 0| a1eng d .b12046772 AIT RSPR no.SM-07-75 Sok Lang Attitudes and behavior of major stakeholders : the case of Ta Prohm Temple, Angkor Region, Cambodia Pathum Thani, Thailand : Asian Institute of Technology, 2007 95 p. : ill. Research studies project report ; no. SM-07-75 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in International Public Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2007 Tourism industry is the second-greatest source of hard currency after the textile industry in Cambodia. In 1993, after Angkor was added to UNESCO's World Heritage List, only 7,650 visitors ventured to the site. In 2006, almost 900,000 tickets were sold, and 3 million visitors are expected in 2010. Ta Prohm temple is the second target after Angkor Wat temple in Angkor region. Over capacity of tourists at the temple causes traffic jam and produces bad effect on the temple. The author did a non-representative survey among tourists and travel agencies and in-depth interviews with authorities and consultants focusing on their behavior and attitudes toward the quality, stress, impacts and responses towards Ta Prohm temple. Archaeological Survey of India (ASI) is working on the restoration and facilitation of tourists' flow while APSARA is studying new alternatives to disperse tourists to reduce 'stress' on the site. Tourists and travel agencies are aware of the danger and agree to follow the guidelines, if any so as to preserve the temple for future generation. Base on the findings, reinforcing the exiting regulation and introducing informational and soft law policy instruments should be enough and in accordance with the country's needs of revenue from tourism. Ta Prohm Temple Tourism Cambodia Zimmerman, Willi, Chairperson Dimmitt, Nicholas J., Examination Committee Donyaprueth Krairit, Examination Committee French Government, Scholarship Donor AIT Fellowship, Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-07-75 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B10516 .b12046772 mnait u 240403 0 090123 m a u 0 mnait mnarc 22 40 Barcode : 30050120568521 CREATED : 2012-02-11 RECORD # : i1271365x LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120360762 CREATED : 2016-03-06 RECORD # : i13014985 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 9865 9865 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no.SM-07-75 30050120568521 2026-08-17 16:38:20 3 2026-08-17 22 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-07-75 30050120360762 2026-08-17 16:38:20 2026-08-17 40