000			02859nas a2200385 a 4500
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008			200924s2001 th uu m rtt 0| a1eng d
035			_a.b12347711
099		9	_aAIT RSPR no.ESM-01-04
100	1		_aMaggioli, Elio Majoli
245	1	0	_aB2B in the ceramics industry : _bperspectives for an internet based platform
260			_aPathum Thani, Thailand : _bAsian Institute of Technology, _c2001
300			_a69 leaves : _bill.
490	1		_aResearch studies project report ; _vno. ESM-01-04
500			_aA research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration (Executive MBA Program)
502			_aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001
520			_aThe hottest topic ll1 B2B today is e-markets. All over the world executives are asking themselves, "Which digital market software platform should we buy or espouse?" and "Which e-procurernent vendor will gain the most momentum?" This paper analyses the opportunity, from a Ceramics Machinery manufacturer perspective, to extend the range of its activities by building a vertical business platform and Application Service Provider ("ASP") providing business-to-business solutions for the global ceramics industry. F or the ceramics machinery manufacturer, the 31m is to conceive, market, and enrich an online system that delivers real business value for the ceramics industry operators, and to couple this system with the bricks and mortar activities it performs at manufacturing level. Relying on its expertise and understanding of the ceramics industry value chain, the corporation's ultimate goal is to create an its own distinctive competitive advantage, which will eventually bring about increased global market penetration and higher profits.
650		0	_aIndustrial marketing _xComputer network resources
650		0	_aBusiness _xMarketing
650		0	_aApplication service providers
650		0	_aElectronic commerce _xComputer networks
700	1		_aJohri, Lalit M., _eChairperson
700	1		_aBechter, Clemens, _eExamination Committee
700	1		_aTocquer, Gerard A., _eExamination Committee
810	2		_aAsian Institute of Technology. _tResearch studies project report ; _vno. ESM-01-04
907			_a.b12347711 _bmnait _cm
902			_a231005
998			_b0 _c200924 _dm _ea _fm _g0
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