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| 008 | 161112s2013 th uu|m rtt 0| a1eng d | ||
| 035 | _a.b12174257 | ||
| 099 | 9 | _aAIT RSPR no.SM-13-06 | |
| 100 | 1 | _aArifuzzaman, S. M. | |
| 245 | 1 | 0 |
_aBarriers and challenges of applying mobile communication services in agicultural value chain : _ba case study of Bangladesh rural vegetable farmers |
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_aPathum Thani, Thailand : _bAsian Institute of Technology, _c2013 |
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_a1 online resource (41 leaves) : _bill. |
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| 490 | 1 |
_aResearch studies project report ; _vno. SM-13-06 |
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| 500 | _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Technology Management | ||
| 502 | _aResearch report (M.B.A.) - Asian Institute of Technology, 2013 | ||
| 520 | _aAgricultural information through mass adopted mobile phone has potential to help the rural farmerswho lack proper market information. But there are number of intervening forces affecting success of such technologyadoption and usage. Thereforethe study attempts to identify those underlying issues investigating rural vegetables farmers of Bangladesh. It has been explored that though the mobile phone has brought about significant positive change in rural life, there are still many barriers of getting the real benefitsusing the mobile technology based extension services.The infrastructural barrier in the shape of inadequate roads and slow but costly transporthinder transportation of vegetables to high price market and increase risks of carriage. The social barrier in shape of lack of trust, inability to cooperate or unite together,make farmers weak in either end of value chain. Finally the service design andtechnological barrier arising from pushed IVR based inappropriate service towardsthe farmers, low detail of the service and ineffective publicity;make the information service unattractive to target audience. These barriers need to be effectively removedto make agricultural information service a success. | ||
| 650 | 0 |
_aMobile communication systems _zBangladesh |
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| 650 | 0 |
_aAgriculture _zBangladesh |
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| 700 | 1 |
_aFerguson, David, _eChairperson |
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_aBadir, Yuosre, _eExamination Committee |
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| 700 | 1 |
_aAnal, Anil Kumar, _eExamination Committee |
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| 700 | 0 |
_aJuthathip Jongwanich, _eExamination Committee |
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_aThailand (HM King), _eScholarship Donor |
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| 810 | 2 |
_aAsian Institute of Technology. _tResearch studies project report ; _vno. SM-13-06 |
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_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B01628 |
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_a000:001:PDF:b1217425:002781:0:0:0:0:0:0 _tAbstract--AIT RSPR no.SM-13-06 _vn |
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