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035 _a.b12174257
099 9 _aAIT RSPR no.SM-13-06
100 1 _aArifuzzaman, S. M.
245 1 0 _aBarriers and challenges of applying mobile communication services in agicultural value chain :
_ba case study of Bangladesh rural vegetable farmers
260 _aPathum Thani, Thailand :
_bAsian Institute of Technology,
_c2013
300 _a1 online resource (41 leaves) :
_bill.
490 1 _aResearch studies project report ;
_vno. SM-13-06
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Technology Management
502 _aResearch report (M.B.A.) - Asian Institute of Technology, 2013
520 _aAgricultural information through mass adopted mobile phone has potential to help the rural farmerswho lack proper market information. But there are number of intervening forces affecting success of such technologyadoption and usage. Thereforethe study attempts to identify those underlying issues investigating rural vegetables farmers of Bangladesh. It has been explored that though the mobile phone has brought about significant positive change in rural life, there are still many barriers of getting the real benefitsusing the mobile technology based extension services.The infrastructural barrier in the shape of inadequate roads and slow but costly transporthinder transportation of vegetables to high price market and increase risks of carriage. The social barrier in shape of lack of trust, inability to cooperate or unite together,make farmers weak in either end of value chain. Finally the service design andtechnological barrier arising from pushed IVR based inappropriate service towardsthe farmers, low detail of the service and ineffective publicity;make the information service unattractive to target audience. These barriers need to be effectively removedto make agricultural information service a success.
650 0 _aMobile communication systems
_zBangladesh
650 0 _aAgriculture
_zBangladesh
700 1 _aFerguson, David,
_eChairperson
700 1 _aBadir, Yuosre,
_eExamination Committee
700 1 _aAnal, Anil Kumar,
_eExamination Committee
700 0 _aJuthathip Jongwanich,
_eExamination Committee
710 2 _aThailand (HM King),
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-13-06
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B01628
907 _a.b12174257
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_tAbstract--AIT RSPR no.SM-13-06
_vn
945 _lmnait
945 _lmnarc
942 _c20
942 _c40
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