000			03579nas a2200445 a 4500
005			20260817161403.0
008			200928s2001 th uu m rtt 0| a1eng d
035			_a.b12347255
099		9	_aAIT RSPR no.ESM-01-11
100	0		_aPrapas Juntarasuk
245	1	0	_aAccess to global markets through e-trading for small and medium sized enterprises (SMES)
260			_aPathum Thani, Thailand : _bAsian Institute of Technology, _c2001
300			_a47 leaves : _bill.
490	1		_aResearch studies project report ; _vno. ESM-01-11
500			_aA research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration (Executive MBA Program)
502			_aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001
520			_aInnovations in information and communications teclmologies have created a digital revolution that is changing the way the world works, learns, communicates and transacts business. This revolution is helping to foster economic growth and social development across the globe. Businesses are using the tools of electronic commerce to increase productivity, access global markets, reduce the time required to develop new products, and forge closer relationships with their customers. In business environment, most of managers or small business owners who have accept this new tool for electronic trading may try to adopt this innovation into their visions and apply to business mission. The strategic management related to the mission will lead to the company goal in electronic trading and apply to large scale, small and medium sized enterprises (SMEs) for accessing to the global market places. This research explores the problems of small trading companies in applying the electronic trading and analyses the causes in order to resolve the problems. The study is also investigating the development of eTrading for SMEs the possibility of future expand and growth of the small trading firms under present situation. Moreover, this research will study the growth of electronic trading in the world and the Thai government policies related to electronic commerce.
650		0	_aTarget marketing
650		0	_aSmall business
650		0	_aBusiness enterprises
650		0	_aElectronic commerce
700	1		_aJohri, Lalit M., _eChairperson
700	1		_aBechter, Clemens, _eExamination Committee
700	1		_aTocquer, Gerard A., _eExamination Committee
710	2		_aPJ Asset Co.,Ltd., _eScholarship Donor
810	2		_aAsian Institute of Technology. _tResearch studies project report ; _vno. ESM-01-11
907			_a.b12347255 _bmulti _cm
902			_a260327
998			_b0 _c200928 _dm _ea _fm _g0
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942			_c20
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