000			03729nam a2200469 4500
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008			220798 th eng
035			_a.b10641804
099		9	_aAIT Thesis no.ST-94-30
100	1		_aTirona, Emil Rey Valenton
245	1	2	_aA strategic planning framework : _bcompetitive advantage through information technology for a Philippine engineering consultancy firm
260			_aBangkok : _bAsian Institute of Technology, _c1994
300			_a157 leaves
490	1		_aThesis ; _vno. ST-94-30
500			_aA thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering, School of Engineering and Technology
502			_aThesis (M.Eng.) - Asian Institute of Technology, 1994
520			_aThe contemporary world of engineering is a highly competitive world and as we enter the 21st century, we can expect more acute competition for resources and technology. In order to survive this global competition, it becomes necessary to utilize Information Technology (IT) in strategic planning particularly in the construction industry - the industry responsible for laying the structural framework and support for massive and rapid economic and social development of nations. The Philippines is not an exception to this process. The thrust of this thesis is to increase the competitiveness of a small engineering consultancy firm in the Philippines. Small and medium engineering enterprises must be given opportunities to compete as their greater participation in development will redound to the benefit of the large portion of the population. To a certain extent, this thesis advocates shaping the competitive edge of a small engineering firm as the example used and in fact, suggests a new concept as "grassroots engineering" through the use of IT in strategic planning. There is no doubt that with the strategic use of IT, firms similarly situated could better compete and expand their small markets vis-a-vis bigger firms. Therefore with IT, they can increase their volume of sales and promote even more quality
650		0	_aInformation technology
650		0	_aConsulting engineers _xPhilippines
700	1		_aOgunlana, Stephen O., _eChairperson
700	0		_aPichai Nimityongskul, _eExamination Committee
700	0		_aPrapon Phasukyud, _eExamination Committee
810	2		_aAsian Institute of Technology. _tThesis ; _vno. ST-94-30
856			_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B17071
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