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035 _a.b11724699
099 9 _aAIT RSPR no. SM-98-55
100 0 _aOrnanong Chaicharoen
245 1 0 _aStrategies of retail business in response to the economic crisis :
_a case study of the Central Group
260 _aBangkok :
_bAsian Institute of Technology,
_c1998
300 _a125 p.
490 1 _aResearch studies project report ;
_vno. SM-98-55
500 _aA research report submitted in partial fulfillment for the degree of Master Business Administration, School of Management
502 _aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1998
520 _aAs a result of the bursting of the "economic bubble" in mid 1997, most businesses and the general population were confronted with decreasing liquidity. This had a significant impact on the Thai retailing industry. This research took Central Department Store (Central) as a case study to analyze and aimed to develop competitive strategies for it in the context of the change in its environment. It starts with an exhaustive review of literature and the framework of analyzing the industry and competitiveness. Subsequently, an external and internal analysis is carried out to identify the opportunities and threats, as well as the strengths and weaknesses of Central given the market situation in which it is operating. Based on the results of the analysis, a range of alternatives for competitive strategies are developed and recommended to the company.
650 1 0 _aRetail trade
650 1 0 _aFinancial crises
700 1 _aBuchel, Bettina,
_eChairperson
700 1 _aTang, John C.S.,
_eExamination Committee
700 1 _aBecther, Clemens,
_eExamination committee
710 2 _aPartial Scholarship,
_eScholarship donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-98-55
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B13037
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