000 03368nas|a2200457 i 4500
005 20260818223027.0
008 011121s2001 th uu m rtt 00| a1eng d
035 _a.b1184162x
099 9 _aAIT RSPR no. SM-01-16
100 1 _aSrivastava, Rohit Kumar
245 1 2 _aA study of entry and marketing strategy of Nepalese liqueur into Indian market
260 _aBangkok :
_bAsian Institute of Technology,
_c2001
300 _a91 leaves
490 1 _aResearch studies project report ;
_vno. SM-01-16
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 _aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001
520 _aNepalese Vodka has unique taste. The company, which is producing Vodka in Nepal, has the latest technology (Himalayan Distillery Pvt. Ltd.); through by that they are producing the finest alcohol with concentration of 97.6%. In India there are very few company who are producing Vodka in macro level. This project is conducted to determine the market entry mode of Vodka to India. In order to choose the entry mode for Vodka, various features of entry mode are analyzed. There are six possible entry modes are analyzed for this product. The best and most feasible alternatives for entry modes would be wholly owned subsidiary and joint venture. However there are advantages and disadvantages in using both alternatives. This project reviews the benefits and disadvantages of both alternatives. Regarding the entry operation this project examines that it could able to maintain the strategic Vodka in future because by 2004 market is going more open than now. This project suggests that in initial stage of Vodka should have to launch in Delhi city in India. Finally, the estimated implementation plan is discussed.
650 1 0 _aLiqueurs
_xIndia
650 1 0 _aLiqueurs
_xMarketing
700 0 _aSununta Siengthai,
_eChairperson
700 1 _aBechter, Clemens,
_eExamination Committee
700 1 _aLee, Sang-kon,
_eExamination committee
710 2 _aGovernment of Austria,
_eScholarship donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-01-16
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B07150
907 _a.b1184162x
_bmnait
_cu
902 _a240614
998 _b0
_c011221
_dm
_ea
_fu
_g2
945 _lmnait
945 _lmnait
945 _lmnarc
945 _lmnarc
942 _c20
942 _c22
942 _c40
909 _aBarcode : 30050120934384
_bCREATED : 2001-12-21
_cRECORD # : i12265457
_dLPATRON : 1015047
_eLCHKIN : 2003-08-08
_f# RENEWALS : 0
_g# OVERDUE : 0
_hIUSE3 : 0
_iTOT CHKOUT : 3
_jTOT RENEW : 0
909 _aBarcode : 30050120994891
_bCREATED : 2001-12-21
_cRECORD # : i12265469
_dLPATRON : 1014964
_eLCHKIN : 2003-09-09
_f# RENEWALS : 0
_g# OVERDUE : 0
_hIUSE3 : 0
_iTOT CHKOUT : 2
_jTOT RENEW : 0
909 _aBarcode : 30050120611545
_bCREATED : 2012-10-10
_cRECORD # : i12700915
_dLPATRON : 0
_eLCHKIN : -
_f# RENEWALS : 0
_g# OVERDUE : 0
_hIUSE3 : 0
_iTOT CHKOUT : 0
_jTOT RENEW : 0
909 _aBarcode : 30050160083951
_bCREATED : 2016-04-05
_cRECORD # : i12970517
_dLPATRON : 0
_eLCHKIN : -
_f# RENEWALS : 0
_g# OVERDUE : 0
_hIUSE3 : 0
_iTOT CHKOUT : 0
_jTOT RENEW : 0
999 _c114604
_d114604