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035 _a.b11836702
099 9 _aAIT RSPR no. SM-01-06
100 0 _aThanatch Naviganuparp
245 1 0 _aTechnological capability assessment of the Telephone Organization of Thailand :
_ba case study on Internet protocol telephony service
260 _aBangkok :
_bAsian Institute of Technology,
_c2001
300 _a96 leaves
490 1 _aResearch studies project report ;
_vno. SM-01-06
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 _aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001
520 _aCapabilities of a company are increasingly being regarded as the key source from which sustainable competitive advantage can emerge for the company. Hence growing emphasis is being laid on the assessment of the capabilities of a company and their potential for offering competitive advantage to the company that can be sustained over the years. In this research study technological capability assessment has been done for assessing the potential of the Telephone Organization of Thailand in Internet Protocol Telephony Services. The point that deserves special attention here is that the model does not attempt to measure the firm capabilities on an absolute basis; rather it has been designed to assess firm's capabilities with respect to its competitor, Telecomasia Corporation. This relative assessment can provide useful insights into the competitive advantage creation potentials of the firm's capabilities. Finally, the study can be utilized by TOT's management as inputs for planning, diversification, divestment, mergers and acquisition, and technology transfer.
650 1 0 _aInternet telephony
_zThailand
650 1 0 _aTelephone Organization of Thailand
700 1 _aIgel, Barbara,
_eChairperson
700 1 _aTang, John C.S.,
_eExamination Committee
700 1 _a Lee, Sang-Kon,
_eExamination Committee
700 1 _aAekavute Sujarae,
_eExamination Committee
710 2 _aTelephone Organization of Thailand,
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-01-06
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B07128
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