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| 008 | 090302s2001 us a r 001|0 eng | | ||
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_aHF5415.32 _bU53 |
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_aUnderstanding consumer decision making : _bthe means-end approach to marketing and advertising strategy / _cedited by Thomas J. Reynolds and Jerry C. Olson |
| 260 |
_aMahwah, N.J. : _bLawrence Erlbaum Associate, _c2001 |
||
| 300 | _a447 p. | ||
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 |
_aReynolds, Thomas John, _d1947- |
|
| 700 | 1 |
_aOlson, Jerry Corrie, _d1944- |
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_a.b11836374 _bmngc _cu |
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_aBarcode : 30050004134572 _bCREATED : 2002-04-18 _cRECORD # : i12278981 _dLPATRON : 1028221 _eLCHKIN : 2018-08-20 _f# RENEWALS : 0 _g# OVERDUE : 0 _hIUSE3 : 4 _iTOT CHKOUT : 12 _jTOT RENEW : 5 |
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