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035 _a.b12427925
099 _aAIT RSPR no.SM-24-02
100 1 _aAhmadzai, Sameera
245 1 0 _aUsage of web scraping in business market research in the travel industry
260 _aPathum Thani :
_bAsian Institute of Technology,
_c2024
300 _a116 leaves :
_bill. +
_e1 online resource
490 1 _aResearch studies project report ;
_vno. SM-24-02
500 _aA research submitted in partial fulfillment of the requirements for the degree of Master of Science in Business Analytics and Digital Transformation
502 _aResearch Studies Project Report (M. Sc.) - Asian Institute of Technology, 2024
520 _aThe travel industry is highly competitive, and businesses within this sector require up to-date data to attract customers and stay ahead. Web scraping has emerged as a valuable tool for acquiring data from various online sources, including travel websites, hotel booking platforms, airline websites, and review sites. This thesis explores the usage of web scraping in business market research within the travel industry. It examines the applications of web scraping, the global market size and forecast, growth drivers, challenges, and ethical and legal considerations. Additionally, it explores the role of data-driven decision-making, big data, marketing, market research, and business intelligence in the context of web scraping. The methodology section outlines the research approach, participants, data collection, and analysis techniques. The thesis concludes with a discussion of the applications of web scraping in market research within the travel industry, alternative ways of data extraction, best practices, challenges, and recommendations. Overall, this research provides insights into the benefits and implications of utilizing web scraping in business market research in the travel industry, offering guidance for organizations looking to leverage this technology effectively.
650 0 _aTourism
_xTechnological innovations
650 0 _aMarketing research
_xTechnological innovations
650 0 _aBusiness intelligence
650 0 _aDatabase management
700 1 _aEndress,Tobias,
_eChairperson
700 1 _aJunaid, Muhammad,
_eExamination Committee
700 0 _aKamonkanok Kiatisakchai,
_eExamination Committee
710 2 _aAIT Scholarships,
_eScholarship Donor
710 2 _aThai Pipe Scholarship,
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-24-02
856 4 0 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B20701
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_bCREATED : 2024-07-06
_cRECORD # : i13502281
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