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099		9	_aAIT RSPR no. SM-94-1
100	1		_aBhatti, Saqib Saeed
245	1	4	_aThe use of information technology in retail chains for achieving competitive advantage : _ba study of retail chains in Pakistan and France
260			_aBangkok : _bAsian Institute of Technology, _c1993
300			_a104 leaves : _bill.
502			_aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1994
500			_aA research study submitted in partial fulfilment of the requirement for the degree of Master of Business Administration.
520			_aA great deal has been written about the use of information technology and its use and application in manufacturing and service industries. But aspects as to how information technology influences cost or differentiation have not yet received adequate and explicit attention in technology assessment studies. Secondly, most of the studies on interorganizational systems using electronic data interchange in service industry focus on financial institutions and airlines, but few on retail institutions. This study is an attempt to highlight the significance of proper and timely flow of information in the smooth operations of centrally controlled retail chains. It also shows how information technology can help such a retail chain to gain competitive advantage by reducing cost or by enhancing differentiation. Different applications of information technology in retail chains have been mentioned and their order of preference on the bases of the advantages accrued, costs incurred and prerequisites have been recommended.
650	1	0	_aInformation technology _xPakistan
650	1	0	_aInformation technology _xFrance
650	1	0	_aChain stores _xPakistan
650	1	0	_aChain stores _xFrance
700	1		_aRamanathan, K., _eChairperson
700	1		_aGupta, Joyti, _eExamination Committee
700	1		_aGougeon, P., _eExamination committee
810	2		_aAsian Institute of Technology. _tResearch studies project report ; _vno. SM-94-1
856			_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B16126
907			_a.b10758173 _bmnait _cy
902			_a240403
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