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035 _a.b11908889
099 9 _aAIT RSPR no.SM-03-79
100 1 _aRoger, Julien
245 1 0 _aBuilding congruent cross-cultural websites :
_bdesign criteria
260 _aBangkok :
_bAsian Institute of Technology,
_c2003
300 _a39 leaves
490 1 _aResearch studies project report ;
_vno. SM-03-79
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 _aResearch report (M.Sc.) - Asian Institute of Technology, 2003
520 _aFor a Website to deliver its messages or for an e-commerce Web site to deliver its global sales, careful consideration of how potentially culture-specific content is portrayed on a Web site is of paramount importance. Satisfaction and perception of a Web site vary according to different cultures (Simon 2001). The Web is intrinsically a global medium. Consequently, deciding how a Web site should express potentially culture specific content to worldwide visitors ts an important consideration in Web site design. In this paper, we will first review the concept of culture and make a focus on the dimensions of culture from Hofstede (1997). Then we will identify associated design elem.en ts, and discuss the opportunities for enhancing Web communications through cross cultural focuses in order to convert "tourists" or "browsers" to "residents" and "customers."
650 0 _aCulture
650 0 _aWeb sites
_xDesign
700 1 _aSwierzcek, Fredric William,
_eChairperson
700 1 _aDimmitt, Nicholas J.,
_eExamination Committee
700 0 _aSingha Chiamsiri,
_eExamination committee
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-03-79
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B08171
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