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008 090120s2007 th uu|m rtt 0| a1eng d
035 _a.b12045706
099 9 _aAIT RSPR no.SM-07-06
100 0 _aNguyen The Phuong
245 1 0 _aBusiness development strategy :
_ba case study of SICEDCO Company, Ho Chi Minh City
260 _aPathum Thani, Thailand :
_bAsian Institute of Technology,
_c2007
300 _a70 leaves :
_bill.
490 1 _aResearch studies project report ;
_vno. SM-07-06
500 _aA research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration in International Business
502 _aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2007
520 _aThe sixth district construction and economic development Company (SICEDCO) is one of the largest construction companies of Sai Gon General Construction Company, and so it plays an important role by its contribution in economic development in District 6 in particular and in the Ho Chi Minh in general. Although the company has obtained many achievements in its business operation in the resent years, it also faces many difficulties in its development. The problem at present of the company is how to design and develop markets to further development strategy. The construction industry in recent times is seen to be highly competitive and dynamic in Asian countries in general and in Vietnam in particular. With the rapid increase in HCM city's construction demand and the liberalization of the construction market after its entry into WTO, foreign contractors are presented with tremendous opportunities to participate in construction projects in Vietnam. The SICEDCO Company-a construction company in Ho Chi Minh City is one of Vietnamese construction companies are also actively involved in the national construction arena. How the company competes with their internal and external rivals becomes a major concern for all customers of HCM city in the field of construction sector? To remain progressive in such an environment construction companies that the company need to be aggressive in terms of getting business development strategy. This is where the importance of strategies and business development concepts comes into play. This research paper addresses business development strategies that were used by the SICEDCO Company in its business production activity of construction sector. Initially, a framework is established for this study through the presentation of business development strategy theories. Then, through literature review, common business development strategies are identified, which are in turn later used to compare the data collected from the SICEDCO Company. Data are collected via surveys of the departments of the company. Further conclusions are discussed and future recommendations are also presented.
610 2 0 _aSICEDCO Company
650 0 _aConstruction industry
_zVietnam
_xPlanning
700 1 _aTang, John C.S.,
_eChairperson
700 1 _aDimmitt, Nicholas J.,
_eExamination Committee
700 0 _aSununta Siengthai,
_eExamination Committee
710 2 _aProject 300, Vietnam,
_eScholarship donor
710 2 _aAIT Fellowship,
_eScholarship donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-07-06
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B10779
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