000			03438nas|a2200385 i 4500
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008			121095s1993 th uu m rtt 00| a1eng d
035			_a.b10124950
099		9	_aAIT RSPR no. SM-93-25
100	0		_aNarisa Atthakor
245	1	0	_aBuyer-supplier relationships in the automobile plastic parts industry : _ba comparative study of selected companies in Europe and Thailand
260			_aBangkok : _bAsian Institute of Technology, _c1993
300			_a127 leaves : _bill.
490	1		_aResearch studies project report ; _vno. SM-93-25
500			_aA research study submitted in partial fulfilhnent of the requirements for the degree of Master of Business Administration.
502			_aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1993
520			_aThis case study attempts to explore differences and similarities in the buyer-supplier relationships between Thai and European automobile plastic parts industry. Recently, strong buyer-supplier relationship is known as one of the characteristics of the automobile industry. Unlike the conventional studies, this research analyzes the triad buyer-supplier relationships among automobile assembler, part manufacturer, and plastic resin manufacturer. From the results of the study, a characteristic pattern of buyer-supplier relationships in the automobile plastic part industry is proposed. The seven main characteristics include sourcing, communication, network cooperation, technical collaboration, long-term relationship, competitiveness: technology/strategy/cost and multi-functional involvement. In addition, the relationship between the buyer-supplier relation and the market entry barriers is explored from the viewpoint of the potential plastic resin manufacturers. All of the plastic resin manufacturers in the survey recognize the strong buyer-supplier relationship as the most crucial market entry barrier. The recommendations on market strategy and implications to the automobile industry are also addressed in this study. However, detailed analysis on the degree of impacts of buyersupplier relationships on the entry barriers and on market strategy are not conducted. In this sense, this research is an exploratory study. This research study may be beneficial to the suppliers, both part manufacturers and plastic resin suppliers in anticipating the needs and requirements of the buyers in the automobile industry.
650		0	_aIndustrial procurement _xThailand
700	1		_aHyun, Jae-Ho, _eChairperson
700	1		_aHertzberg, Ellen, _eExamination committee
700	1		_aIgel, Barbara, _eExamination Committee
710	2		_aGovernment of the Netherlands, _eScholarship donor
810	2		_aAsian Institute of Technology. _tResearch studies project report ; _vno. SM-93-25
856			_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B16116
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