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008 070821s2006 th uu|m rtt 0| a1eng d
035 _a.b1201946x
099 9 _aAIT RSPR no.SM-06-25
100 1 _aWei, Cheng
245 1 0 _aChinese outbound tourism to Europe
260 _aPathum Thani, Thailand :
_bAsian Institute of Technology,
_c2006
300 _a72 leaves :
_bill.
490 1 _aResearch studies project report ;
_vno. SM-06-25
502 _aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2006
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
520 _aTourism industry is one of the fastest growing industries in China's economy. The Chinese outbound tourism industry is one of important components that constitute Chinese tourism industry. The Chinese outbound tourism market has been expanding rapidly in recent years. Europe is becoming an emerging destination for Chinese outbound tourists. A research for Chinese outbound tourism to Europe becomes necessary. The objective of the study is to review the development of Chinese outbound tourism market and find the reasons that boom Chinese outbound tourism market. Based on the analysis for the China's outbound tourism policy, the characteristics of Chinese tourists in Europe, and the competitiveness of main European destinations, the findings of the research reveal that the development of Chinese outbound tourism market completely depends on the policies of Chinese government, and that the market of Chinese outbound tourism and the consumption model of Chinese outbound tourists are immature. Based on the findings of the research, some conclusions and recommendations are developed. They may be helpful to the tourism industry investors and operators who would like to enter the Chinese outbound tourism market for Europe
650 0 _aTourism
_zChina
650 0 _aTourism
_zEurope
700 1 _aTang, John C.S.,
_eChairperson
700 1 _aZimmerman, Willi,
_eExamination committee
700 0 _aDonyaprueth Krairit,
_eExamination Committee
710 2 _aAIT Fellowship,
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-06-25
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B10747
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