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008			250825s20169999th u ms t 000 eng d
035			_a.b12463139
099		9	_aAIT Proj no. EMBA-VN-16-12
100	0		_aNguyen Thi Khanh Van
245	1	0	_aAdoption of a cost-focused business level strategy for wood furniture manufacturing enterprises : _ba case study of Danh Moc Limited Company
260			_aPathum Thani, Thailand : _bAsian Institute of Technology, _c2016
300			_a59 leaves : _bill.+ _e1 online resource
490	1		_aProject ; _vno. EMBA-VN-16-12
500			_aA project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business {u2013} Management of Technology (VN)
502			_aProject (M.B.A.) - Asian Institute of Technology, 2016
520			_aVietnamese economy has achieved many positive changes after being in three decades of 2DOI MOI3 movement, including efforts of reforming and developing the economy of state management. The market economy is now considered the common and fair environment for all Vietnamese businesses from both public and private sectors. Thus, the entrepreneurs have motivation of improving for competition. In addition, the joining in many strategic economic alliances and free trade agreements provides more opportunities for development. The Vietnamese government had strategic focus in developing strong and advantage industries to become driving forces for the entire economy and to develop in new markets. With both opportunities and obstacles, companies from woodworking industry must improve themselves and find proper strategies to win the competition. It is a long journey for companies to set their goals from analyzing the external environment for business as well as competitors, assessing internal capabilities, searching for guiding strategy then step by step applying from planning to implementing. This report would like to represent the efforts of reducing cost of operation of Danh Moc company to pursue cost-focused business level strategy in production of kitchen cabinets and wardrobes. There are carefully preparations of policies as well as organizing resources and knowledge to build operational model to support the strategy. The consistence of integrating IT in every process helps Danh Moc to achieve effectiveness, and to create company{u2019}s core competences as competitive advantages.Danh Moc company obviously has many tasks to improve and develop in larger scale of organization. The case study is the inspiration of entrepreneurship for small or start-up businesses in Vietnamese woodworking industry to form and run their business.
650		0	_aStrategic planning _zVietnam _vCase studies
650		0	_aFurniture industry and trade _xManagement _zVietnam _vCase studies
700	1		_aBadir, Yuosre, _eChairperson
700	1		_aSwierczek, Fredric W., _eExamination Committee
700	1		_aBechter, Clement, _eExamination Committee
810	2		_aAsian Institute of Technology. _tProject ; _vno. EMBA-VN-16-12
856	4	0	_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B22663
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