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| 100 | 1 | _aRies, Al | |
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_aThe 22 immutable laws of branding : _bhow to build a product or service into a world-class brand / _c... and Laura Ries |
| 246 | 3 | 0 | _aTwenty-two immutable laws of branding |
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_aNew York : _bHarperBusiness, _c1998 |
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| 300 | _a182 p. | ||
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_aBrand name products _xManagement |
| 700 | 1 | 0 | _aRies, Laura |
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