000			03188nam a2200397 4500
005			20260818084953.0
008			220698 th eng
035			_a.b10168618
099		9	_aAIT Thesis no. IE-81-11
100	1		_aLubuguin, Nancy U.
245	1	0	_aConsumers' perceptions on cars in the Philippines
260			_aBangkok : _bAsian Institute of Technology, _c1981
300			_aviii, 100 p.
490	1		_aThesis ; _vno. IE-81-11
500			_aA thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering. School of Engineering and Technology
502			_aThesis (M.Eng.) - Asian Institute of Technology, 1981
520			_aThis is a study conducted f or better discernment of the car market thro ugh the consumerist perceptions towards the different car characteristics and car makes and models existing in the Philippines. The samples, the upper-middle class Filipinos, were collected randomly to respond to personal interviews. Each interview was accompanied by a five-point scale questionnaire designed to indicate the respondent's perception and preference. There were 501 respondents coming from 24 public and private offices, and universities in Greater Manila Area. The collected data were classified according to demographic and socio-economic, and usage-related variables, and individual analyses were made. The two statistical techniques - factor analysis and cluster analysis, were used in the analysis. The factor analysis was used to determine the important factors considered by the Filipino car buyers in making the purchase decisions. The cluster analysis was used to seek for the natural association of the car models present in the Philippines. All input data to these analyses were based on the perceptions of the current and potential Filipino car owners. The outputs, expected to be exploratory a nd motivational in nature, are anticipated to help customers in making the buying decisions, and to be of use to the producers in the manufacture of cars a nd in the formulation of marketing strategies, with special emphasis to the Philippine Car Market.
650		0	_aConsumers' preferences _xPhilippines
650		0	_aAutomobiles _xPhilippines _xMarketing
700	1		_aOudheusden, Dirk L. Van, _eChairperson
700	1		_aTabucanon, Mario T., _eExamination Committee
700	1		_aClarke Harry R., _eExamination Committee
710	2		_aGovernment of Australia, _eScholarship Donor
810	2		_aAsian Institute of Technology. _tThesis ; _vno. IE-81-11
856			_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B21737
907			_a.b10168618 _bmnait _cs
902			_a250108
998			_b2 _c951012 _dm _ea _fs _g0
945			_lmnait
945			_lmnarc
942			_c22
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