000 03772nas a2200361 a 4500
005 20260818084954.0
008 241004s20239999th a ms tm 000 eng d
035 _a.b12437153
099 _aAIT Thesis no.AB-23-05
100 0 _aVarunaporn Samerjai
245 1 0 _aConsumers{u2019} willingness to purchase food safety labels for Thai pangasius fish in metropolitan Bangkok
260 _aPathum Thani, Thailand :
_bAsian Institute of Technology,
_c2023
300 _a80 leaves :
_bill. +
_e1online resource
490 1 _aThesis ;
_vno. AB-23-05
500 _aA Thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management in Agribusiness Management
502 _aThesis (M. Am.) - Asian Institute of Technology, 2023
520 _aCurrently, Thai fishery products have gained the trust of international trading partners due to the implementation of a comprehensive production standard system. This system covers all aspects of production, including culture, processing in the factory, and the production process, ensuring high-quality products for consumers. The certification of aquaculture standards has been given significant importance by the Department of Fisheries. Since 2013, the Thai government has been certified for its adherence to international quality system standards. To address market and policy concerns related to food safety labeling, it is necessary for researchers to gather more information on consumer preferences. This would aid in understanding the relative value of a food safety label compared to existing brands and labels, as well as other crucial food attributes. Moreover, it is crucial for stakeholders such as producers and firms to consider studies on consumers' preferences and willingness-to-purchase (WTP) for various product attributes when making decisions regarding production or marketing activities. The outcomes of the general survey indicate that the majority of respondents were females aged 35 years or older. However, a significant number of them were private company employees, earning a monthly income between 15,001 to 30,000 Baht, and residing in Pathumthani. The analysis of consumers' purchasing behaviors disclosed that Thai pangasius fish is mostly bought by consumers on a weekly basis from fresh markets, albeit with some uncertainty. Consumers exhibit elevated levels of apprehension with respect to the presence of residues and pathogens in Thai pangasius fish. Despite such concerns, they persist in their independent selection of Thai pangasius fish without due consideration of standard certificates, since it is comparatively effortless to locate establishments where such fish is available for purchase. However, consumers are also inclined towards procuring standardized Thai pangasius fish in the future, and a substantial portion of them are willing to pay a premium of 1-25 percent for such standardized fish.
650 0 _aFishes
_zThailand
_xFinance
650 0 _aWillingness to pay
700 1 _aZulfiqar, Farhad,
_eChairperson
700 1 _aTsusaka, Takuji W.,
_eExamination Committee
700 1 _aHimanshu, Sushil Kumar,
_eExamination Committee
710 2 _aHer Majesty the Queen{u2019}s Scholarships, Thailand,
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tThesis ;
_vno. AB-23-05
856 4 0 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B21482
907 _a.b12437153
_bmnait
_ca
902 _a241018
998 _b0
_c241017
_dm
_eh
_fa
_g0
945 _lmnait
942 _c71
909 _aBarcode : -
_bCREATED : 2024-04-10
_cRECORD # : i1351538x
_dLPATRON : 0
_eLCHKIN : -
_f# RENEWALS : 0
_g# OVERDUE : 0
_hIUSE3 : 0
_iTOT CHKOUT : 0
_jTOT RENEW : 0
999 _c22616
_d22616