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008 011098s1998 th r 0000|0 eng d
035 _a.b11724250
099 9 _aAIT RSPR no. SM-98-26
100 0 _aSukanya Thongserm
245 1 0 _aCrisis management system at a Thai telecommunication company :
_ba case study of UCOM (Network)
260 _aBangkok :
_bAsian Institute of Technology,
_c1998
300 _a112 leaves
490 1 _aResearch studies project report ;
_vno. SM-98-26
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 _aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1998
520 _aSince July, 1997, Thailand has faced the economic crisis situation. It has affected many business areas, especially in the businesses which deal with the exchange foreign currencies. Telecommunication industry is also the one who has affected from this crisis. Some companies have to cease their businesses and some have to find the solutions to survive. Establishment the crisis management system in organization is one of wise solution to cope with the crisis. However, there are many crisis management systems provided during global change. The company who wants to carry out this system should deliberately consider whether it fit with the company or not. For the case company, UCOM (Network), we have selected the crisis management model of Nunamaker, Weber, and Chen to be the framework. The analysis presented the crisis management system of case company based on the selected model. However, there are both the benefits and limitations of adapting this model to the case company. The top management should weight the positive and negative outcomes before proceeding.
650 0 _aTelecommunication
_zThailand
700 1 _aDo, Ba Khang,
_eChairperson
700 1 _aTruong, Quang,
_eExamination Committee
700 1 _aTang, John C.S.,
_eExamination Committee
710 2 _aUnited Communication Industry Public Company Limited (UCOM),
_eScholarship donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-98-26
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B13008
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