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008 211015s2021 th uu m rtt 0| a1eng
035 _a.b12374556
099 9 _aAIT Proj. no.SM-21-01
100 1 _aMalla, Ashma
245 1 2 _aA critical analysis of CSR initiatives of the top 10 fortune 500 companies before and during COVID-19
300 _a49 leaves :
_bill.
490 1 _aProject ;
_vno. SM-21-01
500 _aA project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 _aProject (M.B.A.) - Asian Institute of Technology, 2021
520 _aWhile CSR was one of the major focal points for most companies, the COVID-19 pandemic brought about a significant upheaval in their priorities. In this context, the study aims to identify and understand the CSR initiatives of the top ten Fortune 500 companies during COVID-19 and compare it with the pre-COVID-19 period. An empirical case study analysis was carried out to gain in-depth insights regarding those initiatives. The research used a variety of data sources including press releases, annual reports, and news articles, to base its findings on the current situation. The information was accessed from the respective company{u2019}s websites. The result indicated that all these companies were particularly focused on the philanthropic and economic dimensions of CSR during the pandemic such as making donations to vulnerable communities and taking precautionary operational measures to safeguard employees and consumers. However, while comparing those initiatives with pre-COVID CSR initiatives, it could be seen that those initiatives were implemented without keeping in mind the environmental dimension. Those initiatives were short-term and lacked overall sustainability.
650 0 _aCorporate social responsibility series
650 0 _aSocial responsibility of business
650 0 _aCOVID-19 Pandemic, 2020-
700 1 _aLevermore, Roger,
_eChairperson
700 1 _aZimmermann, Willi,
_eExamination Committee
700 0 _aVatcharapol Sukhotu,
_eExamination Committee
710 2 _aAsian Institute of Technology Fellowship,
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tProject ;
_vno. SM-21-01
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B15070
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