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| 008 | 140620s2013 th ad ||| |000 0 eng d | ||
| 035 | _a.b12134910 | ||
| 099 | 9 | _aAIT Caps. Proj. no.ICT-13-02 | |
| 100 | 0 | _aMillibhu Ratanaprathum | |
| 245 | 1 | 0 | _aCultivating PTT digital interactive experience by data mining |
| 260 |
_aPathum Thani : _bAsian Institute of Technology, _c2013 |
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| 300 |
_a27 leaves : _bill., charts + _e1 online resource |
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| 490 | 1 |
_aCaps. Proj. ; _vno. ICT-13-02 |
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| 500 | _aA Project submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Engineering in Information & Communication Technology, School of Engineering and Technology | ||
| 520 | _aWith an energy declination situation while competition still exists, PTT is trying to improve their digital marketing strategy to attract more customers. Therefore, PTT is focusing on introducing digital interactive experiences. By doing that PTT decided to use the knowledge of Data Mining to accomplish their target. The objective of this Capstone project is to segmentation the group of PTT customer into two groups, which are smartphone user and regular cell phone user. And analyze their technology usage for further use of marketing strategy. The methodology for segmentation customer is Decision tree. For analyze their technology usage is association analysis. | ||
| 502 | _aCapstone Project (B.Sc.)-Asian Institute of Technology, 2013 | ||
| 650 | 0 | _aData mining | |
| 650 | 0 | _aSmartphones | |
| 650 | 0 | _aCell phones | |
| 650 | 0 | _aTelemarketing | |
| 700 | 1 |
_aSumantha Guha, _eChairperson |
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| 700 | 1 |
_aRaphael Duboz, _eExamination committee |
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| 810 | 2 |
_aAsian Institute of Technology. _tCaps. Proj. ; _vno. ICT-13-02 |
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| 856 |
_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B11958 |
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_a000:001:PDF:b1213491:001628:0:0:0:0:0:0 _tAbstract--AIT Caps. Proj. no.ICT-13-02 _vn |
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