000 03976nas|a2200433 i 4500
005 20260818085642.0
008 100200s1999 th uu m rtt 00| a1eng d
035 _a.b11777837
099 9 _aAIT RSPR no. SM-99-123
100 0 _aWantanee Thaithiang
245 1 0 _aCustomer migration :
_ban analysis within the Thai chemical industry
260 _aBangkok :
_bAsian Institute of Technology,
_c1999
300 _a71 leaves
490 1 _aResearch studies project report ;
_vno. SM-99-123
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 _aResearch studies project report (M.B.A) - Asian Institute of Technology, 1999
520 _aCustomer migration is recently a vital problem found in chemical industry where there are many potential suppliers in the chemical market. In attacking this problem, the research study was to trace the lost customers, both end-users and dealers, who were reported lost contact from a company for a long time or at least 1 year. The study aims to identify their buying behavior, expectations and perception on the company performance as well as to reveal the causes of leaving or switching supplier. From data gathering, it shows that the customers have high expectations regarding the product quality, product availability, price, delivery service and problem-solving as well as credit term but apart from the quality, the company can not live up to their expectations. Accordingly, the reasons for why they left are mainly focused on high price, product availability and problem-solving. By average, the customer perception toward the company performance is rather acceptable. Thus, it appears that the number of lost customer is less than those who are still doing the business with the company. This group of people was found lost because of less frequency in purchase during the last period. In order to draw the customer retention, the company should focus on the price, not the price reduction but value added or meaningful compensation. Another important issue is product availability to meet the urgent need of the customers, in this regard the distribution system should be brought into the brainstorming session to find the possible solution. Last but not least is the issue on problem- solving that the company should introduce TQM and Re-engineering approach for both incremental and radical changes in the organization.
650 0 _aConsumer satisfaction
_zThailand
700 1 _aBechter, Clemens,
_eChairperson
700 1 _aSwierczek, F.W.,
_eExamination Committee
700 1 _aTang, John C.S.,
_eExamination Committee
710 2 _aThe Royal Government of the Netherlands (HRID),
_eScholarship donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-99-123
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B12253
907 _a.b11777837
_bmnait
_cu
902 _a240421
998 _b0
_c000210
_dm
_ea
_fu
_g0
945 _lmnait
945 _lmnait
945 _lmnarc
945 _lmnarc
942 _c20
942 _c40
909 _aBarcode : 30050120680169
_bCREATED : 2000-10-02
_cRECORD # : i12175134
_dLPATRON : 1016615
_eLCHKIN : 2006-09-02
_f# RENEWALS : 0
_g# OVERDUE : 0
_hIUSE3 : 0
_iTOT CHKOUT : 3
_jTOT RENEW : 0
909 _aBarcode : 30050120680177
_bCREATED : 2000-10-02
_cRECORD # : i12175146
_dLPATRON : 1015375
_eLCHKIN : 2004-09-10
_f# RENEWALS : 0
_g# OVERDUE : 0
_hIUSE3 : 0
_iTOT CHKOUT : 1
_jTOT RENEW : 0
909 _aBarcode : 30050160085907
_bCREATED : 2016-04-29
_cRECORD # : i12965868
_dLPATRON : 0
_eLCHKIN : -
_f# RENEWALS : 0
_g# OVERDUE : 0
_hIUSE3 : 0
_iTOT CHKOUT : 0
_jTOT RENEW : 0
909 _aBarcode : 30050120999205
_bCREATED : 2020-05-22
_cRECORD # : i13271040
_dLPATRON : 0
_eLCHKIN : -
_f# RENEWALS : 0
_g# OVERDUE : 0
_hIUSE3 : 0
_iTOT CHKOUT : 0
_jTOT RENEW : 0
999 _c25192
_d25192