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| 008 | 240905s1982 njua r 001 0 eng d | ||
| 020 | _a9780130152305 | ||
| 035 | _a.b12432957 | ||
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_aHF5823 _bR392 |
| 100 | 1 | _aRay, Michael L. | |
| 245 | 1 | 0 |
_aAdvertising and communication management / _cMichael L. Ray |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall _c1982 |
||
| 300 |
_a514 p. : _bill. |
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| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 | _aAdvertising media planning | |
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