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008 011109s2001 th uu m rtt 00| a1eng d
035 _a.b1183934x
099 9 _aAIT RSPR no. SM-01-93
100 0 _aTran My Hanh
245 1 0 _aDefining future strategy to cope with changes :
_ba case study of the Consulting and Research Company for Technology Transfer and Investment (CONCETTI)
260 _aBangkok :
_bAsian Institute of Technology,
_c2001
300 _a51 leaves
490 1 _aResearch studies project report ;
_vno. SM-01-93
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 _aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001
520 _aConsulting services in investment used to develop very fast in Vietnam since 1987, when the Law on Foreign Investment was issued to facilitate the economic renovation policy. In recent years, due to a big fall in foreign investment, companies operating in this field, especially local companies have been facing the survival test as they are losing key customers. The Consulting and Research Company for Technology Transfer and Investment (CONCETTI) is a typical case. The Company used to be very successful in the period between 1988 and 1997. However, its smooth operation has been damaged by the loss of its target market. The Company has been left with little alternatives, but to change its strategy radically. This study aims at formulating strategies for the Company to cope with changes in the environment. In doing so, it begins with analyses of external and internal environment to identify opportunities, threats, strengths and weaknesses of the Company (SWOT analysis). On the basis of SWOT analysis, a new strategy and an implementation plan are formulated to help the Company overcome the current difficulties and further develop for survival in the long te1m.
650 1 0 _aIndustrial productivity
_zVietnam
700 1 _aTruong, Quang,
_eChairperson
700 1 _aDeussen, Arne,
_eExamination Committee
700 1 _aStoessel, Hans,
_eExamination Committee
710 2 _aThe Government of Switzerland/ Swiss Development Cooperation (SAV),
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-01-93
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B07282
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