000 03783nas|a2200481 a 4500
005 20260818090335.0
008 060314s2005 th uu|m rtt 0| a1eng d
035 _a.b11982585
099 9 _aAIT RSPR no.ICT-05-04
100 0 _aTanachon Srisaidee
245 1 0 _aDesigning of e-commerce website :
_bthe case study of usability test in two websites
260 _aPathum Thani, Thailand :
_bAsian Institute of Technology,
_c2005
300 _a49 leaves :
_bill.
490 1 _aResearch studies project report ;
_vno. ICT-05-04
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Engineering, School of Advanced Technologies
502 _aResearch Studies Project Report (M.Eng.) - Asian Institute of Technology, 2005
520 _aThis research studied the general design principles to launch a new e-commerce website. The usability of two e-commerce websites were tested in order to analyze the key design principles affecting the effective use of the website. The usability test was done by nine AIT students. These students were familiar with the internet and website design. A sample student was used for the evaluation of test script before the real test. Other eight students conducted the real test. These students or users did the tasks asked by the facilitator. The tasks asked by the facilitator were created based on the Human Computer Interaction (HCI) methodology. The tasks script was separated into two parts, the first part focused on the effectiveness and the efficiency the second part on the utilities and functions of the websites. The analyzed results of this usability test show that the menu design, the product categorization and the search engine are significant elements in the design of user friendly e-commerce website. To demonstrate these research results, redesign of existing e-commerce website is suggested. This redesign shows more usable user interfaces following the key HCI design principles. Future research needs to be conducted to test the redesigned website and compare the results with the original design.
650 0 _aElectronic commerce
650 0 _aWeb sites
_xDesign
700 1 _aKovalainen, Mikko P.,
_eChairperson
700 1 _aSharma, A.B.,
_eExamination Committee
700 1 _aErke, Tapio J.,
_eExamination Committee
710 2 _aTOT Corporation Public Company Limited,
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. ICT-05-04
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B09617
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