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035 _a.b11839211
099 9 _aAIT RSPR no. SM-01-75
100 0 _aDang Anh Tuan
245 1 0 _aDeveloping a competitive strategy :
_ba case study of the Thanglong Garment Company in Hanoi, Vietnam
260 _aBangkok :
_bAsian Institute of Technology,
_c2001
300 _a43,[24] leaves
490 1 _aResearch studies project report ;
_vno. SM-01-75
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. School of Management
502 _aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001
520 _aThis research study aims at developing a competitive strategy for jacket category at the Thanglong Garment Company (Thaloga) in Vietnamese market. Like other companies in the textile and garment industry, Thaloga operation depends on orders of customers mostly from foreign customers. The majority of company's production is for export. The company had focused on domestic market in the last three years. The research examines external environment in which Thaloga operates. Opportunities identified are government prefen-ed treatment in tax and soft loans, growing economy with increasing purchasing power, large unexploited domestic market, good customer perception about domestic ready made garment, and favorable weather condition for jacket category. Threats include intensive competition from Chinese goods and increasing competition from existing companies. For company internal environment, it has strong capability in design and production with large production capacity. Weakness includes lack of customer understanding and customer oriented product development. The jacket product category seems to be stuck in the middle with no clear advantage in terms of price and product variety. Three competitive strategies are developed and evaluated, in which cost leadership strategy is recommended to the company to compete in the future.
650 1 0 _aCompetition
_zVietnam
_zHanoi
700 1 _aRamachandran, Neelakantan,
_eChairperson
700 1 _aTruong, Quang,
_eExamination Committee
700 1 _aDeussen, Arne,
_eExamination Committee
710 2 _aThe Government of Switzerland/ Swiss Development Cooperation (SA V),
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-01-75
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B07381
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