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035 _a.b11787909
099 9 _aAIT Thesis no. IM-99-14
100 0 _aSiriwan Apisiridej
245 1 2 _aAn agent-mediated negotiation model in electronic commerce
260 _aBangkok :
_bAsian Institute of Technology,
_c1999
300 _a93 p.
490 1 _aThesis ;
_vno. IM-99-14
500 _aA thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering, School of Advanced Technologies
502 _aThesis (M.Eng.) - Asian Institute of Technology, 1999
520 _aThis study is about the paradigms of negotiation in the Electronic Commerce (EC), in order to support existing business practices as well as for the new ones over the Internet. Our work explicitly models negotiation as a multi-agent system that can handle multi-issue negotiation and use Bayes rule to update belief as the underlying learning mechanism. Besides considering the trends of counterparts' strategies by using Bayes rule, agents can adapt learning strategies by considering their environment during a negotiation process via a Blackboard, which is a globally accessible database-like structure. A hypothetical example of Bank Loan Negotiation is considered to illustrate the negotiation process for determining the acceptable amount of loan and interest rate. Production rules are used to represent knowledge in the analysis and evaluation phase of negotiation. The simulation results show that the learning strategy with Bayes rule yields better results than the conventional strategies.
650 1 0 _aElectronic commerce
700 1 _aSadananda, Ramakoti,
_eChairperson
700 1 _aBatanov, Dentcho N.,
_eExamination Committee
700 1 _aYulu, Qi,
_eExamination committee
710 2 _aAsian Institute of Technology Partial Scholarship,
_eScholarship donor
810 2 _aAsian Institute of Technology.
_tThesis ;
_vno. IM-99-14
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B12344
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