000			03275nas a2200397 a 4500
005			20260818090957.0
008			200924s2001 th uu m rtt 0| a1eng d
035			_a.b12347395
099		9	_aAIT RSPR no.ESM-01-08
100	1		_aLacrosse, Ludovic
245	1	0	_aDevelopment strategy for COGEN : _ban action research approach
260			_aPathum Thani, Thailand : _bAsian Institute of Technology, _c2001
300			_a54 (12) leaves : _bill.
490	1		_aResearch studies project report ; _vno. ESM-01-08
500			_aA research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration (Executive MBA Program)
502			_aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001
520			_aBuilding on eight years experience and on the strengths of the team that had operated the biomass energy-related EC-ASEAN COGEN Programme, a new COGEN Center was created at AIT in February 2000. Most of its first year of activities was spent offering customized studies to Thai wood and agro- industries, aiming at helping them optimize the use of their residues for energy. A SWOT analysis revealed that COGEN had developed strong competitive advantages through the high competence of its team that can offer high value- added customized services at a very competitive price. A business development strategy was prepared. It integrates COGEN's relation with AIT, with its clients, partners and competitors, as well as COGEN's marketing and internal organization. Particular attention is paid to the management of the relationship of COGEN with its customers. The Customer Relationship Management Value Chain Model is used. COGEN team productivity was analysed. It reveals that COGEN shows most weaknesses of a young structure, i.e. a lack of experience, a shortage of staff, and limited financial resources. These problems are being tackled by the organization of regular internal COGEN seminars. An action plan is presented. If well implemented, it will help COGEN consolidate and reach its long-term sustainability before the end of 2001.
650		0	_aStrategic planning
650		0	_aBusiness _xResearch _xMethodology
700	1		_aJohri, Lalit M., _eChairperson
700	1		_aSwierczek, F.W., _eExamination Committee
700	1		_aTocquer, Gerard A., _eExamination Committee
710	2		_aPTS European, _eScholarship Donor
810	2		_aAsian Institute of Technology. _tResearch studies project report ; _vno. ESM-01-08
907			_a.b12347395 _bmulti _cm
902			_a260327
998			_b0 _c200924 _dm _ea _fm _g0
945			_lmnait
945			_lmnait
945			_lmnarc
942			_c20
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