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035 _a.b12339726
100 1 _aNguyen, Hong Long
245 1 2 _aA development strategy for EVN from 2014 {u2013} 2020
260 _aPathumthani :
_bAsian Institute of Technology,
_c2013
300 _e1 online resource
500 _aThe degree of Master of Business Administration (Executive) in International Business {u2013} Management of Technology (VN), School of Management
520 _aThe electric power industry plays an important role in Vietnam's national socio-economic development. To meet the growing demand for electricity in the nation, Vietnamese Government has decided to implement the equitization program for the power sector where Vietnam Electricity (EVN) has occupied a dominant position in many years. Building a comprehensive development strategy is therefore essential to EVN in order to retain its leading position in the emerging electricity market. This study firstly outlines a common understanding of relevant concepts such as strategy, strategic management, SWOT analysis method from literature review, in combination with best practice captured from a case study of strategic development in Malaysia. Empirical data of EVN has been collected via observations and unstructured interviews. Secondly, the electricity market in Vietnam is analyzed to provide a basis for determining EVN's strenghts, weaknesses, opportunities and threats. Finally, this study identifies a development strategy framework for EVN from 2014 to 2020. Main findings include (1) Focus Growth development strategy for power production, (2) Restructuring strategy and (3) Corporate Image development strategy for EVN.
650 0 _aElectric utilities
610 2 0 _aVietnam Electricity and Norwegian Electricity Corporation
_xManagement
700 1 _aSwierzcek, Fredric William,
_eChairperson
700 1 _aHuynh, Trung Luong,
_eExamination Committee
700 1 _aSoegaard, Ragnar,
_eExamination Committee
710 2 _aVietnam Electricity & Norwegian Electrity Corporation,
_eScholarship donor
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B04703
907 _a.b12339726
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902 _a240423
998 _b0
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999 _c29714
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