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008 260799s1998 th u m rtt 0| a1eng d
035 _a.b11756482
099 9 _aAIT Thesis no. IM-98-17
100 0 _aWipawee Suriyakul Na Ayudhaya
245 1 0 _aDigitization and metadata for a corporate marketing database :
_bfeasibility and evaluation
260 _aBangkok :
_bAsian Institute of Technology,
_c1998
300 _a63 p. :
_bill.
490 1 _aThesis ;
_vno. IM-98-17
500 _aA thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering, School of Advanced Technologies
502 _aThesis (M.Eng.) - Asian Institute of Technology, 1998
520 _aPrinted marketing information can be difficult to organize and to share within corporations. Staff members at many levels have trouble finding and accessing the brochures they need. Once they have them, it is difficult for them to manage their own copies and to keep them up to date, as new brochures are published continually. Can information systems be used to share such information more efficiently, and can such systems be cost-effective? This thesis project has implemented an image database of marketing brochures at a large telecommunications company in Bangkok and evaluated how staff members then used the information in their work. For the maintainers of the brochure collection, an Oracle database was developed using Oracle Developer2000. A Java servlets linked to this database provides the user interface. Once the users learned and used the system for their work, surveys, and interviews showed that they find the electronic system easier and faster to use than the traditional paper based system. As it is essential to keep such systems up-to-date, the evaluation estimated the labor requirements both for setting up this system initially and for maintaining it on an ongoing basis. The descriptive categories designed for this system must change flexibly as the market evolves.
650 0 _aMetadatabases
700 1 _aBaker, Thomas H.,
_eChairperson
700 0 _aVatcharaporn Esichaikul,
_eExamination Committee
700 1 _aDevadason, Francis Jawahar,
_eExamination Committee
710 2 _aThe International Engineering Public Company Limited,
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tThesis ;
_vno. IM-98-17
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B12892
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