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035 _a.b11987522
099 9 _aAIT RSPR no.SM-05-39
100 1 _aSingh, Suresh
245 1 0 _aAirline web sites versus other travel web sites :
_ban exploratory study of customer preference and its implications for airlines in India
260 _aPathum Thani, Thailand :
_bAsian Institute of Technology,
_c2005
300 _a32 leaves :
_bill.
490 1 _aResearch studies project report ;
_vno. SM-05-39
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 _aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2005
520 _aOnline travel is increasing all over the world. Air bookings generate more revenue than any other on line travel product. An increasing number of airlines provide ticketing through their web sites. There are other online travel sites where tickets can be booked along with other travel products like hotels, cars etc. Tickets booking directly at the airline web sites have threatened the existence of the online travel agents and there are conflicting predictions about the future of the airline web sites versus other online travel web sites. Internet has changed the rules of the game in the travel industry and an understanding of the customer is important for firms to adopt their business models to the changing environment. Setting up a web site takes a lot of investment and therefore all the on line travel players need to know how and why customers choose a web site to buy air tickets before devising their Internet strategies. The present study found that customers prefer airline web sites over other online travel web sites. Price is the most important reason why customers select a web site but this is not where airlines are perceived to do significantly better over other online travel agents. Speed, ease of transaction and trust are the reasons why customers prefer airline web sites to other online travel agents.
650 0 _aAirlines
_xCustomer services
_zIndia
650 0 _aAirlines
_xReservation systems
_zIndia
700 1 _aSwierczek, F.W.,
_eChairperson
700 0 _aDonyaprueth Krairit,
_eExamination Committee
700 1 _aDimmitt, Nicholas J.,
_eExamination Committee
710 2 _aHis Majesty The King of Thailand,
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-05-39
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B09677
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