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035 _a.b11908816
099 9 _aAIT RSPR no.SM-03-72
100 0 _aBusakorn Siriuthaikorn
245 1 0 _aAlliance strategies for electronic transaction companies in Thailand :
_blessons from smart card companies in France
260 _aBangkok :
_bAsian Institute of Technology,
_c2003
300 _a69 leaves
490 1 _aResearch studies project report ;
_vno. SM-03-72
500 _aA research study submitted in patiial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 _aResearch report (M.Sc.) - Asian Institute of Technology, 2003
520 _aIn the electronic payment arena, payment via credit/ debit card is widely accepted thanks to Visa and MasterCard. However, the most of the credit/ debit cards are the magnetic stripe based which causes numerous fraud amounts. The magnetic sh·ipe is the old technology which is easily counterfeited. Therefore, smart card technology will replace the magnetic stripe credit/ debit cards. Smart card employs the secure technology which is used by many financial institutions in Europe. The trend of smart card usage has recently entered into Thailand due to the EMV standard. According to EMV, Thailand has to migrate from magnetic stripe card and readers to chip based card and readers. Therefore, the replacement of both card and terminals in Thailand is expected. Currently, the card issuers and acquiring banks in Thailand are now thinking of the work plan for such migration. Due to the migration, the opportunities lie to the world leading Point of Sales Terminal manufacturers and Elech·onic Data Capture (EDC) vendors in Thailand. Hence it is interesting to study the strategy employed by the world leading Point of Sales Terminal manufacturers in France, which is the country where the smart card was invented and houses many head offices of world players in the sma11 card industry. From the study, it is shown that strategic alliance is one of the important strategies for peneh·ation sh·ategy into foreign countries and also for technology h·ansfer. Also, part of their strategies can be adopted by Thai elech·onic transaction companies. This study provides the background of the smart card and the terminals used in the financial market, the current situation of the financial smart card industry in France and Thailand, environmental and competitive analysis of Thai financial smart card in the perspective of EDC vendors. Then, the recommendation is provided.
650 0 _aElectronic funds transfers
_zThailand
650 0 _aSmart cards
_zThailand
700 1 _aJohri, Lalit M.,
_eChairperson
700 0 _aSununta Siengthai,
_eExamination Committee
700 0 _aSingha Chiamsiri,
_eExamination committee
710 2 _aRoyal Thai Government (Partial Scholarship),
_eScholarship donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-03-72
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B08158
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